Richard Hill looks closely at the business and management cultures of Europe. He identifies those areas where cultures collide, comparing management styles and negotiating strategies, and analysing the implications of cross-frontier strategic alliances, multicultural teamwork and 'New Age' management techniques. In the final chapter he examines the case for the EuroManager - as yet an unverified life form like 'little green men" - and concludes that, for the present at any rate, the sensible solution is still to 'Think Global, Act Local'.

"The book is written from an alien's point of view, and it presents both carefully researched and anecdotal evidence in an entertaining read. Carefully steering a course away from the stereotype path, Hill gives well-considered and practical advice on conducting Eurobusiness"

The European

"A shrewd commentary on the real Europe, the Europe of enterprising men and women. Anyone looking for an intelligent, digestible and readable book should buy it."

Trends

Amazon.com customer comment: Factual, Funny, Fabulous!!

"As an Australian in Europe trying to study and work, this book provided me with some fantastic tips on what and what not to do when!! The mix of anecdotes and factual content means that it is very readable and the relaxed style and humour are very refreshing!! For any non-European it is a definite must, whether you are going over to work or to study, and irrespective of what country you are going to! The appropriate theoretical basis and use of Hofstede's cultural dimensions give Richard Hill credibility and allow readers of any education level to understand the points being made. A thoroughly enjoyable and informative read!"

Sydney, Australia

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